Of course, as with most daring guerilla marketing ideas, businesses might face legal issues. The renovation company grabbed the chance to create one of the best marketing campaigns for their recycling project at a low cost. Here’s my all-time favorite guerrilla marketing example from Rona:Īs seamless as it seems, this isn’t an iPod x Rona collaboration. With this creative marketing campaign, BIC makes a HUGE statement: “Our razors are sharp enough to mow your lawn!”īIC’s brilliant ambient guerrilla marketing tactic, though, isn’t the only guerilla marketing idea you can use.Įvent ambush marketing is when marketers take advantage of the audience of an event and use it to promote their product or service. No one could imagine waking up one beautiful day to an enormous razor in the middle of nowhere. This type refers to marketing practices that help promote a product by interfering with the flow of things.Ī common practice is when brands place ads at unconventional places to increase brand awareness creatively. So, mission accomplished! Ambient Marketing When they spot it, they’d immediately want a happy meal and some tasty french fries. Just imagine taking a walk around with your children. This “chips crossing” is one of the most memorable street art campaigns for the brand. Just take a look at this smart guerrilla marketing idea by McDonald’s: Some of the most successful street marketing campaigns employ street art to make a statement. It refers to all marketing actions taking place outdoors, bringing street elements into play. Street marketing is the more recently coined term for the outdoor guerrilla marketing type. Here’s a mashup of the most important bits: Street Marketing Although I found none of these types under a scientific article, I will present them for comprehensiveness purposes. I did my fair amount of research to find whether these so-called “guerrilla marketing types” exist. See what I mean? Best Types of Guerilla Marketing Ideas So, tell me, what do you see in Frontline’s ad below? Sometimes, my dear guerrilla marketers, you don’t even need to be fancy. The more unconventional, the more stunning it will be in your target audience’s eyes. Whether you use a sticker or a stencil to pass your message, it all comes down to how much it wows your audience. Of course, cheaper doesn’t mean that your guerrilla marketing campaign will be a loss of time! In my words, guerilla marketing is like the Banksy side of marketing.

In other words, guerrilla marketing acts as a magnifying glass for the impact of a marketing campaign. The impact should be, of course, more significant regardless of the low budget invested in it. Guerilla marketing is a set of marketing actions employed to launch a marketing campaign at a fraction of the price it would typically cost. For you, this “bigger organized force” is competitors with big budgets who have established themselves in the market. Guerilla refers to a non-tactical army, loosely organized, fighting a bigger, more organized force. The definition of guerilla marketing relies heavily on the definition of “guerilla warfare” (also spelled “guerrilla”). So, let’s gather some inspiration with the best guerilla marketing ideas out there! What is Guerilla? It’s about winning one using the element of surprise! Guerilla marketing isn’t about making war.

If you conjured images of raids and ambushes, I’m sorry to disappoint you (especially all you Call of Duty fans). Welcome, marketing cadets, to the best guerilla marketing ideas you’ll ever need to turn your advertising strategy around!

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